Sans Normal Wumag 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui labels, signage, branding, posters, packaging, technical, industrial, retro, utilitarian, mechanical, systematic design, clear labeling, modernization, retro-tech flavor, rounded corners, monoline, squarish, boxy, soft edges.
A monoline sans with squarish, rounded-rectangle counters and softly radiused corners throughout. Strokes keep an even thickness with minimal modulation, producing sturdy, simplified silhouettes. Curves tend to flatten into straight segments, giving letters like O, C, and D a boxed, softened geometry. Terminals are blunt and slightly softened, and overall spacing reads open and steady for a clean, uniform rhythm in text.
Works well for interface labels, wayfinding, product labeling, and packaging where a clean, engineered look is desired. The distinctive squared-round construction also suits headlines, posters, and brand marks that want a modern technical vibe with a hint of retro character.
The tone is technical and utilitarian, with a subtle retro-industrial flavor reminiscent of labeling, equipment markings, and early digital or stenciled signage (without overt stencil breaks). Its rounded corners keep the voice friendly enough to avoid harshness, while the boxy construction maintains a precise, engineered feel.
The design appears intended to translate rounded-rectangle geometry into an everyday sans for clear, consistent display and text use. By keeping strokes simple and corners softly radiused, it balances a machine-made aesthetic with approachable readability.
The alphabet shows consistent corner radii and generally squared bowls, creating a cohesive system across caps, lowercase, and numerals. Numerals follow the same rounded-rect geometry, supporting a uniform typographic color when mixed with text.