Sans Normal Armis 14 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, signage, clean, modern, neutral, friendly, functional, legibility, versatility, clarity, system design, neutral tone, geometric, rounded, monoline, open apertures, crisp terminals.
A clean sans with predominantly geometric construction and a monoline feel. Curves are smooth and circular, with open bowls and apertures that keep counters spacious. Terminals are crisp and mostly straight-cut, while joints and diagonals stay controlled and even, giving the design a steady rhythm. The lowercase shows simple, single-storey forms and compact, tidy details, and the numerals follow the same rounded, even-stroke logic for a consistent texture in text.
Well-suited for UI and product text where clarity and steady texture matter, as well as general-purpose body copy in print or web. Its geometric simplicity also works for contemporary branding systems and straightforward signage, especially where a clean, no-nonsense voice is needed.
The overall tone is modern and neutral, leaning friendly through its rounded shapes and generous counters. It feels straightforward and practical rather than expressive, projecting clarity and calm in continuous reading. The character is contemporary and unpretentious, suitable for interfaces and everyday communication.
Designed to provide a versatile, everyday sans that prioritizes legibility and consistency. The geometry and open counters suggest an aim for clarity on screens and in running text, while the restrained detailing keeps it adaptable across many layout and identity contexts.
The shapes keep a consistent geometry across uppercase and lowercase, with round letters reading especially smooth and uniform. Diagonals and crossbars are kept minimal and direct, helping the font maintain a clear silhouette at varying sizes. Spacing appears balanced, producing an even gray value in paragraph settings.