Sans Normal Arley 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, product design, web, signage, editorial, modern, neutral, clean, friendly, tech, versatility, clarity, neutral branding, digital-first, geometric, rounded, open, even, minimal.
This is a clean, geometric sans with round bowls and smooth, continuous curves paired with straight-sided stems. Terminals are crisp and mostly horizontal/vertical, giving the outlines a tidy, engineered finish. Counters are generally open and circular, with generous interior space and clear apertures that help letters stay distinct in text. The overall rhythm is even and steady, with consistent stroke joins and a balanced mix of circular forms (C, O, Q) and simple linear constructions (E, F, H). Numerals follow the same straightforward geometry and maintain strong clarity at display sizes.
It suits interface typography, dashboards, and web content where a neutral, dependable sans is needed. The open shapes and tidy construction also make it a solid choice for wayfinding and informational signage, as well as contemporary editorial layouts that want a clean, unobtrusive voice.
The tone reads contemporary and matter-of-fact, with a gentle friendliness coming from the rounded geometry. It feels confident and functional rather than expressive, leaning toward a tech-forward, product-oriented voice. The overall impression is calm, legible, and professional.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and consistency across headings and body settings. Its restrained detailing and balanced proportions suggest a focus on modern brand and digital environments where neutrality and readability are key.
Round letters keep a near-uniform curvature, while diagonals in forms like A, K, V, W, X, and Y are sharply defined, adding structure to the otherwise soft set. Spacing appears comfortable in the sample text, supporting a smooth reading texture without looking tight or condensed.