Sans Normal Urkom 4 is a light, normal width, high contrast, italic, normal x-height font visually similar to 'Layfort' by Identity Letters (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, elegant, fashion, refined, dramatic, elegance, premium tone, display clarity, stylish emphasis, editorial voice, calligraphic, slanted, sharp, airy, delicate.
A slanted, high-contrast design with thin hairlines and fuller main strokes, giving letters a crisp, drawn feel. Curves are smooth and round-based, while terminals often taper to fine points, creating a lively, calligraphic rhythm. Proportions are moderately tall with open counters and a clean, uncluttered skeleton; the figures and capitals maintain a consistent forward lean and graceful spacing.
This font is best suited to display settings where its contrast and tapered strokes can be appreciated—magazine headlines, brand wordmarks, product packaging, and promotional layouts. It can work for short passages at comfortable sizes, especially when generous leading and careful tracking preserve its airy hairlines.
The overall tone is polished and upscale, balancing softness in the round forms with a slightly dramatic, fashion-forward sharpness in the tapering ends. It reads as sophisticated and modern-classic, with an editorial flavor that feels at home in premium branding.
The design appears intended to deliver a contemporary, refined italic voice with strong visual sparkle—pairing round, clean construction with sharp, calligraphic tapering to create an elegant, high-end impression.
Distinctive details include a sweeping tail on the capital Q and slender, blade-like diagonals in letters such as V, W, and X. The numerals echo the same contrast and delicacy, with a notably elegant 2 and 3 and a refined, open 4.