Sans Normal Usnew 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, subheads, quotes, elegant, modern, refined, calm, italic emphasis, editorial tone, modern refinement, readable elegance, humanist, fluid, airy, open, crisp.
A slanted italic with smooth, gently tapered strokes and a clean, serifless construction. Curves are round and open, with generous counters and a consistent rhythm that reads evenly across both uppercase and lowercase. The capitals are simple and geometric-leaning, while the lowercase shows more calligraphic influence—noticeably in the single-storey a and g, the curved terminal on r, and the soft joins in letters like n and m. Numerals follow the same flowing, slightly varied-width logic, with clear shapes and ample internal space.
This style works well for magazine-style typography, brand wordmarks, pull quotes, and short-to-medium headline settings where a polished italic voice is desirable. It can also serve as an accent face alongside a roman sans in interfaces, presentation decks, or packaging, especially where a more expressive emphasis is needed than a simple oblique.
The overall tone is poised and contemporary, with an editorial polish that feels sophisticated without becoming ornamental. Its italic slant and fluid terminals introduce a sense of motion and finesse, lending a quiet expressiveness suited to refined branding and text-forward layouts.
The design appears intended to provide an italic that feels purpose-drawn rather than mechanically slanted: smooth curves, open forms, and restrained modulation aim to balance clarity with a refined, contemporary character.
Diagonal strokes and curved terminals create a cohesive forward-leaning energy, while the open apertures and moderate stroke modulation keep the texture light and readable. The italic is not overly condensed, so it maintains clarity in longer phrases and mixed-case settings.