Sans Normal Rudin 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, approachable, clean, playful, readability, approachability, versatility, modernity, clarity, rounded, soft terminals, humanist, open counters, monoline.
A rounded sans with monoline construction and softly tapered terminals. The shapes favor circular bowls and open apertures, with gentle curves at joins and a slightly informal, humanist rhythm. Uppercase forms are straightforward and stable, while the lowercase shows more personality through rounded shoulders and smooth, continuous strokes. Numerals are simple and highly legible, matching the overall softness and even color of the text.
It suits user interfaces, product branding, and packaging where a clean but personable sans is needed. The open counters and even stroke weight help at small sizes, while the rounded forms scale well for headlines, signage, and short editorial passages.
The overall tone feels friendly and contemporary, with a mild playfulness that keeps it from looking overly technical. Its soft curves and open forms read as approachable and clear, lending a welcoming voice to both headings and continuous text.
The design appears intended to deliver a modern, broadly usable sans that balances clarity with warmth. Its rounded detailing and steady rhythm suggest an aim for everyday readability while maintaining a distinctive, friendly character.
Spacing appears comfortable and even, producing consistent texture in paragraphs. Round letters (like O, Q, and e) emphasize circular geometry, while diagonals (V, W, Y) keep crisp, clean edges without sharp, aggressive corners.