Sans Normal Ullor 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Sharik Sans' by Dada Studio, 'PTL Publicala' by Primetype, and 'Bravura Pro' by RMU (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, clean, neutral, friendly, legibility, versatility, modern neutrality, approachability, text clarity, humanist, open counters, rounded terminals, soft curves, balanced.
This typeface presents as a clean sans with gently modulated strokes and a calm, even rhythm. Forms lean toward round and elliptical construction, with open apertures and generous counters that keep letters clear at text sizes. Terminals are predominantly smooth and slightly softened rather than sharply cut, giving the shapes a subtly humanist feel. Uppercase proportions feel sturdy and straightforward, while lowercase forms are compact and readable, with a single-storey g and simple, direct construction across the set. Numerals are clear and fairly even in color, blending well with the letterforms in running text.
It works well for interface copy and product experiences where clarity and a neutral tone are needed, and it also suits editorial layouts that require comfortable long-form reading. The clean, open shapes make it appropriate for branding systems and packaging that want an approachable, contemporary feel, as well as clear signage or informational materials.
Overall, the tone is modern and neutral with a mild warmth. It avoids overt technical or geometric rigidity, reading instead as approachable and editorial—confident without being flashy. The softened curves and open shapes contribute to a friendly, trustworthy voice suitable for everyday communication.
The likely intention is a versatile, general-purpose sans that prioritizes legibility and an even typographic color while retaining a touch of warmth through rounded shaping. It appears designed to perform reliably across headings and body text without calling attention to stylistic quirks.
The design maintains consistent stroke behavior and spacing, producing a steady texture in paragraphs. Curved letters (such as C, O, and S) feel smooth and well balanced, and joins remain uncomplicated, supporting legibility across mixed-case settings.