Serif Normal Hidid 2 is a bold, very narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, fashion, branding, posters, packaging, editorial, dramatic, elegant, luxury, display impact, luxury tone, space saving, editorial voice, modern elegance, didone-like, hairline serifs, vertical stress, knife-edge, compact.
A condensed italic serif with extreme thick–thin modulation and crisp, hairline serifs. The design emphasizes vertical strokes and tapered terminals, producing a sharp, high-fashion rhythm across both capitals and lowercase. Curves are tightly drawn with a distinctly vertical stress, while joins and entry strokes are clean and pointed rather than bracketed. Overall spacing appears compact and upright in texture despite the strong slant, yielding a dense, punchy line color suited to display sizes.
Best suited to headlines, subheads, and short-form statements where its contrast and narrow width can create impact without consuming space. It works particularly well in fashion, beauty, luxury, and editorial layouts, as well as premium packaging and event or cultural posters. Use with generous size and considerate spacing to preserve the crisp hairlines and sharp serif detail.
The typeface conveys a refined, runway-style elegance with a distinctly dramatic edge. Its razor-thin hairlines and steep contrast feel luxurious and assertive, evoking glossy magazine headlines and premium branding. The italic angle adds speed and flair, giving the voice a poised, theatrical energy rather than a quiet literary tone.
The design appears intended to deliver a contemporary, high-fashion take on a traditional serif italic: compact, striking, and built for visual drama. Its emphasis on verticality, razor-thin detailing, and energetic slant suggests a focus on display typography that feels polished and upscale.
The condensed proportions create tall, sculpted word shapes, and the contrast makes horizontals and joins read as delicate highlights against dominant verticals. Numerals share the same sleek italic construction, reinforcing a cohesive, stylized texture across mixed text. At smaller sizes the fine hairlines may visually recede, while at larger sizes they become a defining feature.