Sans Normal Vakaw 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gravita' and 'Rotunda' by TipoType and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, humanist, lively, approachable, approachability, motion, informality, clarity, slanted, rounded, soft terminals, hand-drawn, informal.
A slanted sans with rounded, slightly irregular contours that feel drawn rather than mechanically constructed. Strokes are smooth and monolinear, with softened terminals and gently bulging curves that give letters a warm, organic texture. Proportions are open and readable, with roomy counters (notably in o/e) and straightforward, uncluttered forms; diagonals and joins have a subtly elastic rhythm that keeps the texture lively in text.
Well-suited to branding systems that want an approachable voice, as well as packaging, posters, and short headlines where an informal italic adds momentum. It can also work for pull quotes and social media graphics where friendly readability matters more than strict typographic neutrality.
The overall tone is friendly and conversational, with a relaxed, personable energy. Its mild unevenness and soft shaping suggest an informal, human touch—more like quick marker lettering than a rigid editorial italic—making it feel welcoming and easygoing.
The design appears intended to provide a warm, contemporary italic sans that reads clearly while retaining a lightly hand-rendered personality. It balances everyday legibility with a casual, upbeat texture to add motion and charm in display and short text settings.
The slant is consistent across caps, lowercase, and figures, and the rounded geometry keeps the design cohesive across straight and curved strokes. Numerals match the letterforms’ softness and maintain clear silhouettes, supporting legibility without looking austere.