Sans Normal Niluv 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Grandis' by Eimantas Paškonis (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, neutral, impact, clarity, contemporary, simplicity, versatility, geometric, rounded, open, solid, crisp.
A heavy, geometric sans with broadly proportioned letterforms and clean, continuous curves. Strokes are uniform and sturdy, with rounded corners and generous counters that keep the shapes open even at large sizes. Curved characters (C, G, O, S) read as smooth and circular, while straight-sided forms (E, F, H, N) are clean and squared-off, creating a steady rhythm. The lowercase follows a simple, contemporary construction with a single-storey “a” and “g” and round i/j dots; numerals are similarly robust and evenly drawn.
This font is well suited to display contexts where a strong, contemporary sans is needed—such as headlines, posters, brand marks, packaging, and environmental or wayfinding signage. Its open forms and sturdy strokes also make it a practical choice for short UI titles or promotional copy where clarity and impact matter.
The overall tone is modern and self-assured, with a friendly neutrality that avoids gimmickry. Its broad stance and solid color give it a confident, headline-ready presence while remaining approachable and straightforward.
The design appears aimed at delivering a bold, contemporary geometric voice with high clarity and a consistent, rational construction. It prioritizes strong silhouette, smooth curves, and legible counters to create impactful typography that remains clean and approachable.
Spacing appears comfortable and uncluttered in the sample text, supporting dense settings without looking cramped. Diagonals (V, W, X, Y) are strong and stable, and the ampersand matches the same rounded, geometric logic.