Sans Normal Almut 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, punchy, impact, legibility, modernity, approachability, simplicity, geometric, rounded, blunt, spacious, high-clarity.
A heavy, wide sans with a geometric skeleton and rounded bowls. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt, giving the forms a solid, even texture. Counters are open and largely circular/elliptical, and the overall rhythm feels spacious due to the broad proportions and generous internal white space. Lowercase forms read with a large x-height and simple construction, while capitals stay sturdy and compact in their detailing.
Best suited to headlines and short-form display typography where width and weight can create presence—such as branding, packaging, posters, and signage. It can also work for UI or editorial callouts when used with ample spacing, but its broad proportions will dominate in longer text settings.
The tone is direct and contemporary, with a friendly, approachable warmth coming from the rounded shapes and open counters. Its wide stance and dense strokes add confidence and impact, making the voice feel assertive without becoming sharp or aggressive.
The likely intention is a straightforward, high-impact geometric sans that stays legible and friendly while delivering strong visual weight. Its wide proportions and open counters suggest a design aimed at modern branding and display contexts where clarity and presence are priorities.
The design emphasizes clarity and stability: round letters stay smooth and full, diagonals (as in K, V, W, X) look robust, and curves maintain an even weight. Numerals match the same wide, solid build, supporting strong readability at display sizes.