Sans Superellipse Otriy 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AF Generation AZ' by ACME Collection and 'FF Cube' by FontFont (names referenced only for comparison).
Keywords: branding, posters, headlines, ui, packaging, techno, industrial, futuristic, robust, geometric, modernity, impact, clarity, systematic design, digital feel, rounded corners, squared curves, compact, modular, monoline.
A heavy, geometric sans with a superellipse construction: bowls and counters are built from rounded-rectangle forms with consistently softened corners. Strokes are monoline and low-contrast, producing an even, dense color on the page. Proportions lean slightly compact with generous interior rounding, and terminals are typically squared-off rather than tapered. The numerals and capitals share a uniform, engineered rhythm, while diagonals (e.g., in K, V, W, X) remain crisp and straight against the otherwise rounded geometry.
Best suited for bold branding systems, poster headlines, product packaging, and UI labels where a strong, modern voice is needed. Its dense, even strokes and squared-round shapes help it hold up well in short bursts of text, signage, and interface callouts.
The overall tone is modern and utilitarian, with a tech-forward, industrial feel. Its rounded-rectangle logic reads as engineered and digital, balancing friendliness from the soft corners with firmness from the blocky silhouettes.
The design appears intended to deliver a sturdy, contemporary sans built from rounded-rectangular primitives, emphasizing clarity, consistency, and a distinctly modern, tech-oriented personality.
Round characters like O and 0 appear more squarish than circular, reinforcing the modular, screen-native impression. The lowercase maintains the same constructed logic as the uppercase, supporting a consistent voice across display sizes.