Sans Normal Sulag 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype (names referenced only for comparison).
Keywords: ui labels, editorial, branding, presentations, packaging, modern, clean, approachable, dynamic, neutral, italic companion, readability, modern utility, subtle emphasis, clean branding, oblique, rounded, open apertures, humanist, smooth.
This is a slanted sans with smooth, rounded curves and gently tapered stroke endings. Forms are built from clean elliptical geometry with moderate contrast and consistently soft joins, giving letters a streamlined, contemporary texture. Counters are open and clear (notably in C, e, s, and a), while capitals maintain a stable, upright structure despite the overall oblique angle. The numerals follow the same rounded, slightly calligraphic rhythm, with simple, legible shapes and minimal ornamentation.
It suits interfaces and product communication where an oblique emphasis is needed without sacrificing clarity, such as UI labels, dashboards, and callouts. The clean curves and open shapes also work well for editorial sidebars, marketing copy, and brand systems that want a modern, friendly tone. At larger sizes, it can serve for headings and packaging text where a subtle sense of motion is desirable.
The overall tone is modern and straightforward, with a friendly softness created by the rounded construction and fluid slant. It feels energetic without becoming expressive or decorative, keeping a neutral, professional voice that still reads as approachable.
The design appears intended to provide a versatile italic sans that stays neutral and highly legible while adding a gentle sense of forward movement. Its rounded, geometric leaning forms suggest a focus on clarity and contemporary usability rather than overt personality.
The italic slant is even across uppercase, lowercase, and figures, producing a consistent forward motion in text. Spacing appears balanced and not overly tight, supporting readability in continuous setting while preserving a crisp, contemporary silhouette in display sizes.