Sans Normal Amrew 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Axiforma' by Monotype, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, signage, modern, friendly, confident, clean, straightforward, versatility, clarity, modernity, approachability, systematic design, geometric, rounded, monoline, high legibility, crisp.
A sturdy, geometric sans with largely monoline strokes and generously rounded bowls. Curves read smooth and circular, while terminals are clean and mostly flat, producing a crisp, contemporary texture. Counters are open and well-proportioned, and the overall spacing feels even, giving lines of text a steady rhythm and strong readability. Numerals follow the same simple, functional construction with clear, uncluttered silhouettes.
Well-suited to contemporary branding and identity work where a clean, dependable sans is needed. The strong, even color makes it effective for headlines, posters, and packaging, while its clarity also supports UI labels, navigation, and short-to-medium text in product and editorial layouts.
The overall tone is modern and approachable, with a calm, matter-of-fact confidence. Its rounded geometry keeps it friendly rather than severe, making it feel contemporary and broadly usable without calling too much attention to itself.
The design appears intended as a versatile geometric workhorse: sturdy enough to command attention in display settings, yet restrained and systematic enough to stay readable and neutral in everyday communication.
Forms lean toward simple geometric construction: circular O-like shapes, straightforward diagonals, and minimal stroke modulation. In text, the weight holds up well at display sizes and remains clear in longer lines due to open apertures and consistent spacing.