Hollow Other Alla 7 is a very bold, normal width, very high contrast, upright, tall x-height font visually similar to 'Knicknack' by Great Scott (names referenced only for comparison).
Keywords: kids branding, packaging, posters, party invites, stickers, playful, bubbly, cartoon, candy, friendly, playful display, cartoon branding, novelty impact, dimensional effect, friendly tone, rounded, puffy, soft, chunky, inky.
A puffy, heavily rounded display face with inflated strokes and soft terminals. Letterforms are built from blobby, organic shapes with irregular, glossy-looking interior knockouts and small highlight-like cutouts that vary from glyph to glyph, creating a hollowed, dimensional effect. Counters are generally small and pinched, with a bouncy baseline rhythm and occasional exaggerated joins (notably in multi-stem letters like M, N, W). Overall spacing feels generous, and the silhouette stays smooth and bulbous rather than geometric or sharp.
Best suited for display uses where personality matters: children’s products, playful packaging, headlines, posters, party materials, and short logo-style wordmarks. It performs well in large-scale settings where the bubbly silhouettes and interior cutouts can be clearly read.
The font reads as lighthearted and sugary, with a cartoon warmth that suggests toys, treats, and kid-friendly entertainment. The internal cutouts add a whimsical, “gooey” shine that feels energetic and humorous rather than formal.
The design appears intended to deliver an instantly approachable, cartoon-like voice through inflated, rounded forms and decorative hollowed details that mimic shine or scooped-out areas. Consistency comes from the soft geometry and thick silhouettes, while slight irregularities and varied cutouts contribute to a hand-tooled, confectionery feel.
At smaller sizes the interior knockouts and tight counters may begin to fill in visually, so it benefits from ample size and contrast against clean backgrounds. Numerals follow the same inflated logic, with rounded forms and compact apertures that keep the set cohesive.