Sans Normal Digiv 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product design, signage, clean, modern, neutral, friendly, calm, clarity, versatility, legibility, neutral tone, open apertures, rounded terminals, monoline, humanist.
A clean, monoline sans with gently rounded curves and a straightforward, contemporary skeleton. Uppercase forms are crisp and evenly proportioned, with simple diagonal construction in A, V, W, and Y and a clear, round O family. Lowercase shows open apertures and smooth joins; the two-storey g has a rounded lower bowl and compact ear, while the a is single-storey with a simple, vertical stem. Numerals are plain and readable, with a circular 0 and an open, looped 2/3/5 rhythm that matches the rest of the set.
Well-suited to interfaces, product copy, and general-purpose editorial typography where a quiet, legible sans is needed. It can also work for headings and signage when a clean, modern tone is desired without drawing attention away from content.
The overall tone is neutral and approachable, leaning modern and utilitarian rather than expressive. Its rounded details soften the voice, making it feel friendly and unobtrusive in continuous text.
This design appears intended as a versatile everyday sans: clear letterforms, restrained personality, and consistent geometry aimed at comfortable reading and broad applicability across digital and print contexts.
Stroke endings stay clean and consistent, avoiding sharp spurs or decorative cuts. The shapes favor clarity—counters are open, curves are smooth, and spacing appears even in the sample text, supporting a steady reading rhythm.