Sans Normal Orduf 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, sturdy, clean, clarity, impact, modernity, versatility, approachability, geometric, rounded, compact, high impact, neutral.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Letterforms are compact with generous counters and a steady baseline rhythm, giving text a solid, planted texture. Terminals are clean and mostly flat, with minimal modulation; curves on C, G, O, and S read as near-circular, while diagonals in A, V, W, X, and Y are crisp and sturdy. The lowercase shows a single-storey a and g, a round i/j dot, and a short-armed r, reinforcing a simplified, contemporary construction.
Best suited to headlines, branding marks, posters, and other display contexts where a strong, clean voice is needed. It also works well for short UI labels and signage thanks to its simplified shapes and steady rhythm, though its dense texture suggests using comfortable tracking for longer text blocks.
The overall tone is direct and confident with a friendly, approachable edge. Its rounded geometry and compact proportions feel contemporary and utilitarian rather than expressive or decorative, making it read as straightforward, dependable, and easy to scan.
The design appears intended to deliver a modern, high-impact sans that stays neutral and highly legible while retaining a friendly geometric softness. It prioritizes clarity and consistency across caps, lowercase, and figures for contemporary communication and branding applications.
The numerals are robust and highly legible, matching the font’s compact, geometric logic and working well at large sizes. The set maintains consistent curve tension and spacing, producing a dense, punchy color in paragraphs and headlines alike.