Sans Normal Omliz 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, assertive, friendly, clean, confident, impact, clarity, modernity, approachability, geometric, round, heavy, solid, open counters.
A heavy, geometric sans with broad proportions and low stroke modulation. Curves are built from near-circular bowls and generous arcs, while verticals and horizontals remain straight and sturdy, creating an even, stable rhythm. Terminals are clean and largely squared-off, and counters stay open enough to keep letters readable at large sizes despite the dense stroke weight. The lowercase shows compact, simple constructions (single-storey forms where expected) and a straightforward, uncluttered skeleton throughout.
Best suited to headlines, advertising, posters, and brand marks where strong presence and quick recognition matter. It should also work well for signage and packaging that benefit from big, clean letterforms and a contemporary, approachable feel.
The overall tone is contemporary and direct, with a friendly softness coming from the rounded bowls and smooth curves. Its weight and breadth give it an emphatic, high-impact voice that reads as confident and energetic rather than delicate or technical.
The design intent appears focused on creating a bold, broadly proportioned sans for modern display typography—prioritizing impact, simplicity, and consistent geometric construction for clear, confident messaging.
Spacing appears comfortable for display use, and the numerals match the letterforms with similarly robust, rounded shapes and consistent weight. The design favors clarity and punch over nuance, making it visually steady across mixed-case text and figures.