Sans Superellipse Ogdun 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neuron Angled' by Corradine Fonts; 'EFCO Growers' by Ilham Herry; 'Neo Sans', 'Neo Sans Arabic', and 'Neo Tech' by Monotype; and 'Plau' by Plau (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, retro, approachable, chunky, approachability, impact, brandability, clarity, modernity, rounded, soft corners, compact, geometric, monoline.
A heavy, rounded sans with softly squared curves and a distinctly superelliptical construction. Strokes are monoline and consistent, with broad rounded terminals and corners that keep the silhouette smooth and compact. Counters are generous but squarish, and many joins read as softly blocky rather than purely circular, giving the letters a sturdy, cushiony feel. The lowercase shows simple, geometric forms (single-storey a, compact e, short-armed r), while the uppercase stays wide and stable with rounded interior corners. Numerals follow the same rounded-rectangle logic, with open, legible shapes and minimal modulation.
Best suited for display applications such as headlines, brand marks, packaging, and posters where its rounded, chunky shapes can read clearly and carry personality. It can also work for short UI labels or signage where a friendly, high-impact voice is needed, especially at medium to large sizes.
The overall tone is warm and upbeat, balancing a contemporary geometric order with a slightly retro, arcade-like friendliness. Its chunky rhythm and softened geometry feel inviting and informal, projecting confidence without sharpness or severity.
The design appears aimed at delivering a bold, approachable sans that feels geometric and modern while avoiding austerity through softened corners and rounded-rectangle forms. It prioritizes strong silhouettes and easy recognition, suggesting an intention toward memorable branding and energetic display typography.
Roundovers are prominent throughout, creating a consistent “soft block” texture in text. Spacing appears relatively compact, and the heavier weight plus rounded apertures keep words visually cohesive at display sizes. The distinctive superelliptical bowls (notably in O, Q, 0, and 8) give the typeface a recognizable, logo-ready character.