Sans Normal Vibew 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, modern, informal, momentum, approachability, clarity, impact, rounded, oblique, soft corners, compact counters, high legibility.
This typeface is a rounded, oblique sans with a sturdy, even stroke and broad, stable proportions. Curves are built from smooth, slightly squared-off rounds, giving bowls and counters a compact, controlled feel. The slant is consistent across uppercase, lowercase, and numerals, with simple, open constructions and minimal stroke modulation. Details such as the single-storey “a” and “g,” rounded terminals, and straightforward numeral shapes reinforce a clean, utilitarian rhythm that stays readable at display sizes.
It performs best in headlines, short passages, and bold statements where its slanted stance and rounded geometry can project motion and clarity. The strong, even weight supports branding, packaging, and promotional applications, especially where an energetic, friendly tone is desired.
The overall tone is upbeat and approachable, combining a contemporary athletic slant with friendly, softened geometry. It reads as active and confident rather than formal, making it feel well-suited to energetic messaging and casual brand voices.
The design appears intended to deliver a modern, forward-moving sans that balances impact with approachability. By combining a consistent oblique angle with rounded, controlled forms, it aims for clear communication while adding a distinctly active, contemporary character.
Uppercase forms are broad and calm with rounded joins, while lowercase shapes lean into a more conversational feel through single-storey constructions and compact apertures. Numerals are similarly robust and simple, maintaining the same forward-leaning momentum and dark, even color in text.