Sans Normal Benoj 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Neue Rational Condensed' by René Bieder, and 'Fenomen Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, modern, industrial, direct, utilitarian, confident, space saving, high impact, clarity, modern utility, display emphasis, condensed, geometric, tall, compact, sturdy.
This typeface is a condensed sans with tall proportions, compact counters, and a strong, even stroke presence. Curves are simplified and clean, with round letters like O and C reading as slightly oval and tightly fit, while straight-sided forms (H, N, M) emphasize verticality. Terminals are mostly squared and pragmatic, producing crisp joins and a firm baseline. The lowercase shows a single-storey a and g, a compact bowl on e, and a narrow, upright rhythm that keeps words dense and aligned. Numerals are similarly tall and straightforward, matching the font’s compact spacing and sturdy silhouette.
It performs best in short-to-medium display settings where density and impact matter, such as headlines, posters, wayfinding, packaging, and bold brand statements. The condensed proportions help fit more characters per line while maintaining a strong, legible silhouette at larger sizes.
The overall tone feels modern and workmanlike—confident, efficient, and a bit industrial. Its narrow stance and firm shapes communicate urgency and clarity, making it feel suited to contemporary signage and straightforward messaging rather than softness or ornament.
The design appears intended as a compact, high-impact sans for contemporary communication, prioritizing a firm vertical rhythm and simplified geometry. Its goal is to deliver assertive readability and space efficiency with a clean, practical voice.
Across the sample text, the condensed set width and consistent stroke behavior create a tight texture, especially in mixed-case lines. Curved letters remain controlled rather than expressive, and the punctuation and dots read clearly at display sizes, reinforcing a no-nonsense, functional character.