Sans Normal Beraj 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Bouncer' by Fenotype, 'Futura' by Linotype, 'Futura Now' by Monotype, 'Futura ND' by Neufville Digital, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, condensed, assertive, functional, modern, space saving, impact, clarity, utility, blocky, compact, sturdy, tall, crisp.
A compact, tall sans with sturdy strokes and a tightly controlled footprint. Curves are drawn with broad, simplified arcs, while terminals are predominantly flat and squared-off, giving the shapes a blocky, engineered feel. Counters are relatively small and apertures tend toward closed, which adds density and visual punch, especially in capitals. The lowercase maintains clear, straightforward construction with minimal modulation and a pragmatic rhythm suited to stacked lines of text.
Best suited to headlines, posters, and signage where a strong, space-saving voice is needed. It also fits packaging and branding systems that benefit from compact typography with high visual impact, especially in short phrases and bold labels.
The overall tone is utilitarian and confident, with a no-nonsense presence that reads as industrial and modern. Its condensed, compact silhouettes feel efficient and space-conscious, projecting clarity and authority rather than softness or ornament.
The design appears intended to deliver maximum presence in limited horizontal space, using simplified geometry and dense forms for straightforward, high-impact typography. It prioritizes a cohesive, workmanlike texture across caps, lowercase, and figures for practical display use.
In the sample text, the dense counters and tight internal spaces become more pronounced at larger sizes, producing a strong, poster-like color. The numerals appear similarly compact and sturdy, matching the letterforms for consistent impact in mixed alphanumeric settings.