Sans Normal Mulek 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra; 'Avenir Next Paneuropean' by Linotype; 'Neue Reman Sans' by Propertype; and 'TT Commons™️ Pro', 'TT Hoves Pro', and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, bold, playful, retro, approachable, display impact, friendly tone, brand presence, retro warmth, rounded, chunky, soft, compact, bubbly.
A heavy, rounded sans with compact proportions and broad, smooth curves that dominate the structure. Strokes are uniform and dense, with generously filled-in counters that stay open enough to read at display sizes. Terminals are blunt and softly shaped rather than sharp, giving letters a sturdy, blocky silhouette. The lowercase shows simple, single-storey forms and a pronounced, bulbous rhythm; numerals are equally weighty with rounded bowls and straightforward construction.
Works best in short, high-impact settings such as headlines, posters, branding marks, packaging callouts, and storefront or event signage. It can also serve as a strong secondary display face for UI banners or social graphics when paired with a lighter text font.
The overall tone is upbeat and approachable, with a playful, slightly retro feel that reads as friendly rather than technical. Its thick silhouettes and soft geometry create a confident, attention-grabbing voice suited to cheerful or informal messaging.
The design appears intended as a friendly display sans that maximizes presence through broad, rounded forms and consistent weight. It aims for immediate readability and a distinctive, soft-edged personality suitable for bold branding and expressive editorial use.
Because of the heavy ink coverage and tight inner spaces, the design benefits from ample tracking and breathing room, especially in longer lines. The punctuation and shapes shown suggest a preference for bold, simple forms that prioritize impact over delicacy.