Sans Superellipse Ubmey 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bergk' by Designova, 'Gothic 13' by Linotype, 'MVB Diazo' by MVB, and 'Headlines' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, playful, punchy, friendly, casual, bold, impact, approachability, informality, posterability, character, blocky, blunt, chunky, compact, rounded corners.
The design is a compact, heavy sans with rounded-rectangle (superellipse) construction and soft corners throughout. Strokes are thick and largely uniform, with small organic-looking notches and subtly uneven contours that keep it from feeling mechanical. Counters are tight and simplified, terminals are blunt, and the overall rhythm is dense and blocky, producing strong texture in both uppercase and lowercase settings.
Best suited for headlines, posters, packaging, and branding that benefit from a loud, friendly presence. It works well for entertainment, kids-oriented materials, casual food and beverage labels, social graphics, and short punchy copy where texture and personality are desirable. For long-form text or small UI sizes, the dense weight and tight counters may feel heavy, so it’s strongest in short display applications.
This typeface feels punchy and playful, with a blunt, confident voice. Its slightly irregular, stamped-like edges add a casual, handmade energy that reads as friendly rather than formal. Overall it gives a bold, attention-grabbing tone suited to humorous, lively messaging.
The font appears designed to maximize impact at display sizes while staying approachable through rounded forms and simplified geometry. The slightly rough, irregular outline treatment suggests an intention to add personality and a tactile, printed feel without introducing true serifs or elaborate detailing. It prioritizes strong silhouette recognition and compact word shapes for tight, headline-like settings.
The uppercase is especially block-driven and monolithic, while the lowercase keeps the same chunky language with simple bowls and short ascenders/descenders. Numerals match the heavy, rounded-rect aesthetic and read clearly in isolation, reinforcing a cohesive, sign-like set overall.