Sans Superellipse Tegub 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, labels, retro, playful, chunky, punchy, friendly, impact, compactness, approachability, display tone, simplification, blocky, rounded, compact, soft corners, poster-like.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely monolinear, with apertures kept relatively tight and counters simplified, producing a dense, high-impact texture. Curves tend to resolve into squarish bowls, and terminals read as blunt and slightly softened rather than sharply cut. Proportions feel tall and condensed, with short extenders and a generally uniform rhythm across uppercase, lowercase, and numerals.
Works best for short, prominent text where impact and personality matter—posters, headlines, product packaging, labels, and bold logotypes. It can also suit wayfinding or display settings where a compact width helps fit more characters without losing presence.
The overall tone is bold and approachable, balancing toughness with a friendly, cartoon-like softness. Its compressed stance and chunky forms give it a retro display energy suited to attention-grabbing messaging rather than quiet body copy.
The design appears intended to deliver maximum visual weight in a compact footprint, using rounded-rectangle geometry to stay friendly while remaining assertive. It prioritizes uniformity and punchy silhouettes to keep words cohesive and highly noticeable at display sizes.
In text, the tight internal spaces and squarish rounds create a strong, dark typographic color that holds together well at larger sizes. The lowercase maintains clear, simple silhouettes, while numerals match the same blocky, rounded language for consistent signage-like impact.