Sans Normal Laloz 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry, 'Cordillera' by Latinotype, 'Neogrotesk' by Los Andes, and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, bold, modern, friendly, impact, momentum, branding, attention, slanted, rounded, heavyweight, compact, punchy.
A heavy, slanted sans with rounded, open forms and smooth joins. Strokes are consistently thick with minimal modulation, creating dense, high-impact silhouettes. Counters are generous for the weight, and terminals read clean and blunt rather than tapered. The overall rhythm feels wide and stable, while the italic angle adds forward motion; curves (like O, C, S) stay evenly drawn and the figures are sturdy and geometric in construction.
Best suited for headlines, short statements, and branding where a strong, fast-moving impression is desired. It works especially well in sports or fitness visuals, promotional graphics, packaging callouts, and social media ads where bold, slanted type helps communicate urgency and momentum.
The tone is assertive and energetic, with a contemporary, sporty voice. Its rounded geometry keeps it approachable despite the strong weight, giving it a confident, upbeat personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining hefty strokes with a forward slant to suggest speed and confidence. Rounded construction and open counters help preserve legibility while keeping the overall feel modern and approachable.
At larger sizes the letterforms feel crisp and impactful, with a strong baseline presence and compact internal spacing typical of heavy display italics. The numerals match the uppercase in weight and stance, maintaining a cohesive, no-nonsense texture in mixed alphanumeric settings.