Sans Normal Lobel 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa; 'Giriton' by Hazztype; and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, modern, energetic, friendly, impact, motion, modernity, approachability, clarity, geometric, rounded, oblique, punchy, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broadly circular with generous counters, while joins and terminals are clean and minimally cut, keeping the shapes sturdy at large sizes. The slant is consistent across capitals, lowercase, and figures, giving the design a forward-leaning rhythm. Overall proportions feel slightly compact in width with robust bowls and clear apertures, producing a dense, high-impact texture in text.
Best suited to headlines, short bursts of copy, and branding where a fast, assertive voice is needed. It performs well in sports and lifestyle graphics, posters, packaging, and display UI elements such as hero banners or feature callouts where strong presence and quick legibility matter.
The tone is bold and energetic, with a contemporary, sporty attitude. Its rounded geometry keeps it approachable and friendly, while the strong weight and consistent slant add urgency and motion suitable for attention-grabbing messages.
The design appears intended to deliver maximum impact with a modern, rounded sans silhouette and a built-in sense of motion from the oblique angle. It prioritizes sturdy shapes and consistent geometry to stay readable while projecting confidence and energy.
Capitals read as simple, constructed forms with even stroke weight and controlled rounding, while the lowercase maintains clear differentiation and steady spacing that holds together in lines of copy. Numerals are similarly weighty and slanted, matching the letterforms for cohesive branding and headline systems.