Sans Contrasted Sumu 10 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Beatrice Deck', 'Beatrice Display', and 'Beatrice Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, dynamic, industrial, modern, impact, speed, branding, display, emphasis, oblique, blocky, compact, angular, tapered.
A heavy, oblique sans with broad proportions and a compact, muscular build. Strokes show noticeable modulation, with tapered joins and wedge-like terminals that create a cut, aerodynamic silhouette rather than flat-ended geometry. Counters are generally tight and rounded-rectangular, and the overall rhythm is brisk, driven by forward slant and energetic diagonals. Uppercase forms are sturdy and condensed in their internal spacing, while lowercase maintains a straightforward structure with short, stout bowls and simple shoulders.
Best suited to headlines, short statements, and branding work where a strong, fast, high-impact presence is needed. It performs well on posters, sports or motorsport-style identities, packaging callouts, and bold logo wordmarks, especially when set with generous tracking or at larger sizes.
The tone is forceful and kinetic, leaning toward sporty and industrial branding cues. Its slanted stance and sharpened terminals suggest speed, impact, and urgency, delivering a confident, poster-ready voice rather than a quiet, neutral one.
The design appears intended to deliver a powerful, forward-leaning sans for display typography, combining a broad stance with sharp, tapered detailing to project speed and strength. Its controlled modulation adds visual interest and edge without relying on decorative elements.
Diagonal strokes and angled terminals are a defining motif across the alphabet, producing a consistent “cut” finish on many forms and a strong left-to-right motion in text. The density of the letterforms favors display sizing, where the internal shapes and stroke contrast read most clearly.