Script Etmem 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logo marks, packaging, posters, social media, retro, playful, friendly, sweet, whimsical, display impact, handcrafted feel, vintage flavor, brand charm, swashy, rounded, brushy, compact, bouncy.
A heavy, brush-like script with a consistent rightward slant and compact proportions. Strokes are thick and rounded with smooth, tapered terminals and small wedge-like entries that suggest a marker or brush pen. Letterforms lean on broad curves and looping shapes, with occasional swashes and bulbous counters that create a soft, inflated silhouette. Spacing and widths vary naturally across characters, giving the line a lively rhythm while maintaining a cohesive, display-oriented texture.
Best suited to short, prominent text such as headlines, brand marks, product packaging, posters, and attention-grabbing social graphics. The heavy strokes and swashy shapes hold up well at larger sizes where the curves and terminals can be appreciated, and it works especially well for upbeat, retro-leaning branding.
The overall tone feels retro and upbeat, with a friendly, confectionery softness that reads as approachable and fun. Its bold, curvy forms evoke classic sign painting and mid-century advertising, delivering a confident but warm personality.
The design appears intended to deliver an expressive, brush-script voice that feels handcrafted yet polished, prioritizing visual impact and charm over neutral readability. Its compact, slanted forms and rounded finishes aim to create a cohesive display texture reminiscent of vintage signage and advertising lettering.
Caps are particularly decorative and prominent, with curving strokes that can dominate a line of text, while lowercase forms stay compact and rounded. Numerals match the same brushy weight and italic motion, making them suitable for cohesive headline settings where numbers need to feel stylistically integrated.