Sans Normal Adbud 14 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, packaging, modern, friendly, lively, approachable, casual, friendly italic, everyday readability, modern clarity, soften tone, slanted, rounded, humanist, soft terminals, open apertures.
A rounded, slanted sans with smooth, low‑contrast strokes and gently modulated curves. The forms favor circular bowls and open apertures, with soft, slightly tapered terminals that keep the texture light and even. Proportions read balanced with a moderate x-height, and the overall rhythm is fluid, helped by the consistent rightward slant and roomy counters.
This font suits interface copy and product experiences that want a warm, contemporary voice, especially where an italic style is used as a primary tone. It also works well for branding, short editorial passages, and marketing or packaging copy where a friendly, modern sans is desired.
The tone feels modern and friendly, with an energetic, conversational italic motion rather than a formal, calligraphic one. Its rounded construction and open shapes give it an easygoing, accessible character that stays clean and contemporary.
The design appears intended to deliver an italic sans that stays clean and highly usable while adding warmth through rounded geometry and open internal spaces. Its construction prioritizes clarity and a pleasant reading rhythm over sharp, technical detailing.
In text, the slant remains consistent and the spacing looks comfortable, creating a steady, readable line without appearing rigid. The numerals match the lowercase in softness and curvature, supporting a cohesive typographic color across mixed content.