Serif Normal Pogih 11 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book jackets, branding, posters, classic, authoritative, bookish, formal, readability, authority, heritage, impact, bracketed, oldstyle, robust, ink-trap hint, open counters.
A robust serif with pronounced stroke modulation and strongly bracketed serifs. The letterforms are broad and generously set, with sturdy verticals, tapered joins, and rounded terminals that keep the heavy weight from feeling brittle. Counters stay relatively open for the weight, and the curves (notably in C, G, O, and S) show smooth, traditional shaping. Lowercase forms read as conventional and text-oriented, with a compact but clear rhythm, while figures are weighty and highly legible.
Well-suited to headlines, subheads, and prominent editorial typography where a classic serif voice is desired. It can also serve book covers, posters, and brand wordmarks that need a traditional, authoritative tone and strong presence on the page.
The overall tone is traditional and editorial, projecting confidence and formality. Its substantial presence and classic serif detailing evoke printed matter—newspapers, books, and institutional communication—rather than minimalist or technical aesthetics.
The design appears intended to deliver a conventional serif reading experience with added heft and presence for modern editorial and marketing contexts. It balances classic proportions and detailing with a bold, attention-holding color that performs especially well at larger sizes.
At large sizes the strong thick–thin contrast and deep joins give a slightly engraved, display-leaning flavor, while the underlying proportions remain rooted in text serif conventions. The ampersand and uppercase Q add a touch of oldstyle character that reinforces a heritage feel.