Serif Normal Pogis 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Ysobel' by Monotype, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: editorial, book text, headlines, posters, branding, traditional, stately, bookish, formal, classic voice, print readability, display emphasis, heritage feel, bracketed, beaked, ball terminals, robust, crisp.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. Stems are sturdy and vertical, while curves show sharp, tapered joins and teardrop/ball-like terminals in several lowercase forms. The overall drawing feels compact and weighty, with relatively tight counters and a steady rhythm that stays legible at display-to-text sizes. Uppercase letters are dignified and angular, and the numerals are solid and old-style leaning in feel, matching the face’s strong contrast and assertive color on the page.
Well-suited to editorial layouts, book typography, and formal communications where a strong serif voice is desired. It also performs convincingly in headlines and poster-style settings thanks to its high contrast and compact, impactful color, and can support classic, heritage-leaning branding when used with generous spacing.
The tone is classic and authoritative, evoking traditional book typography and institutional print. Its confident contrast and sculpted terminals add a slightly dramatic, old-world flavor, making text feel serious and considered rather than casual.
The design appears intended as a conventional, print-oriented serif with added character through sharpened terminals and pronounced contrast, balancing readability with a more emphatic, display-capable presence.
The lowercase shows lively detail—noticeable terminal shaping and ear/fin-like accents—adding personality without drifting into novelty. Spacing in the sample reads dense but controlled, producing a dark, even texture that emphasizes headlines and short passages.