Sans Normal Uldiw 9 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP, 'Adagio Sans' by Machalski, 'Joanna Sans Nova' by Monotype, 'PF Diplomat Sans' by Parachute, 'Organic' by Positype, 'RyuGothic' by StudioJASO, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, approachable, modern, neutral, friendly, readability, versatility, clarity, modern utility, approachability, rounded, open apertures, humanist, soft terminals, large counters.
A clean sans with softly rounded curves and gently tapered stroke endings that avoid sharp, mechanical cuts. Proportions are balanced with a moderate x-height, open counters, and clear interior spaces that keep letters from clogging at text sizes. The uppercase has steady, classical geometry, while the lowercase introduces more humanist shaping—single-storey forms like the a and g, a gently curved y, and an f with a slight hook—adding warmth and rhythm without feeling informal. Numerals are straightforward and readable, with smooth bowls and consistent weight distribution.
Works well for interface typography, general body copy, and editorial layouts where steady rhythm and clear letterforms matter. Its friendly neutrality also suits branding systems, packaging, and signage that need a contemporary sans without looking overly technical.
The overall tone is modern and neutral, but with a friendly, human touch. It feels calm and dependable rather than loud or stylized, lending itself to clear communication and an approachable brand voice.
Likely designed as a versatile everyday sans: unobtrusive in paragraphs, clear at small sizes, and warm enough for brand-facing use. The mix of clean geometry with humanist details suggests an emphasis on readability and broad usability across print and screen contexts.
Round letters (o, c, e) read as smoothly drawn and evenly weighted, while diagonals (v, w, x) are crisp and stable. Spacing appears comfortable in the text sample, supporting continuous reading and consistent word shapes.