Sans Normal Arkas 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Joanna Sans Nova' and 'Mundo Sans' by Monotype and 'RyuGothic' by StudioJASO (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, neutral, modern, clean, friendly, utilitarian, clarity, versatility, legibility, neutrality, open apertures, geometric, even rhythm, crisp terminals, balanced proportions.
A clean sans with a largely geometric construction and smooth, circular curves, paired with straight-sided verticals for a stable, even texture. Strokes stay consistent and crisp, with minimal modulation and squared-off terminals that keep shapes tidy. Counters are generally open and generous, aiding clarity, while the overall proportions feel balanced between compactness and readability. Numerals match the straightforward, contemporary drawing style and sit comfortably alongside the letters.
Well-suited to user interfaces, product copy, and general-purpose typography where clear letterforms and steady rhythm matter. It also works effectively for signage and wayfinding, presentation decks, and contemporary brand systems that need a straightforward, modern sans.
The overall tone is neutral and contemporary, projecting clarity and practicality rather than strong personality. Its smooth curves and open shapes give it a slightly friendly, approachable feel while remaining restrained and professional.
The design appears aimed at being a dependable, all-around sans that prioritizes legibility and consistency through simple geometry, open counters, and clean terminals, making it adaptable across both short headlines and longer text blocks.
Letterforms show a consistent, systematic geometry across rounds and straight strokes, producing a steady rhythm in lines of text. The lowercase maintains clear differentiation in key shapes (such as a single-storey-style forms and simple joins), helping the font read cleanly at display and UI-adjacent sizes.