Sans Normal Asnag 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Lightbox 21' by Protimient (names referenced only for comparison).
Keywords: ui text, brand systems, headlines, wayfinding, editorial, clean, modern, neutral, friendly, versatility, clarity, modernity, legibility, geometric, rounded, even, crisp, minimal.
A clean, geometric sans with smooth circular bowls and consistently even stroke weight. Curves are round and steady, terminals are largely straight and abrupt, and joins are simple, producing a crisp, uncluttered texture. The capitals are proportionally balanced and open, while the lowercase shows a single-storey “a” and “g” with rounded counters and straightforward construction. Figures are simple and legible with rounded forms (notably 0/8/9) and a plain, utilitarian “1.”
Well-suited to interface typography, product branding, and general-purpose editorial layouts where a clean sans is needed. It can handle short headlines and subheads with a contemporary look, while maintaining a calm, readable texture for paragraphs and informational text such as labels and navigation.
The overall tone is modern and matter-of-fact, with a friendly softness coming from the round geometry. It feels neutral and dependable rather than expressive, aiming for clarity and an unobtrusive presence in continuous reading.
The design appears intended as a versatile, contemporary workhorse: geometry-led, highly legible, and visually quiet. Rounded construction and consistent weight suggest a focus on clarity across sizes and contexts, from display lines to everyday text.
Letterforms emphasize openness and regular rhythm: wide, clear apertures on shapes like “c” and “e,” and generous round counters that keep the page color even. Diagonals in “v/w/x/y” are clean and direct, and punctuation in the sample reads restrained and functional.