Sans Normal Asnag 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Index EF' and 'Futura Text EF Pro' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, 'Futura ND' by Neufville Digital, and 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, approachability, systematic, rounded, geometric, open apertures, even rhythm, clear numerals.
A clean sans with rounded, geometric construction and largely monoline strokes. Curves are smooth and near-circular in letters like C, O, and G, while straight-sided forms (H, N, E) keep a crisp, engineered feel. Terminals are mostly plain and unadorned, with consistent stroke endings and tidy joins. Counters are open and generous, and the overall spacing reads balanced, giving the text a steady, even rhythm. Numerals share the same simple geometry, with clear, uncomplicated shapes that align well with the letterforms.
This font is well-suited to user interfaces, product and tech branding, wayfinding and signage, and general-purpose editorial or presentation typography. It holds up cleanly in short headlines and labels, while the open counters and even spacing also support comfortable reading in longer blocks.
The tone is modern and understated, projecting clarity and practicality rather than personality-driven flair. Its rounded geometry adds a subtle friendliness, while the disciplined proportions keep it suitable for straightforward communication and interface-like contexts.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity, consistency, and a contemporary geometric voice. It aims to feel approachable without sacrificing a precise, utilitarian structure.
Uppercase forms lean toward geometric simplicity (notably the circular O and the clean, open G), while lowercase maintains legibility with familiar, contemporary shapes (single-storey a and g). The punctuation and dots appear compact and crisp, supporting a tidy, no-nonsense texture in paragraph settings.