Sans Other Ehru 10 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Ramsey' by Associated Typographics, 'Stallman Round' by Par Défaut, 'Huberica' by The Native Saint Club, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, game ui, packaging, sporty, industrial, aggressive, tactical, retro, impact, space saving, speed, ruggedness, branding, blocky, angular, condensed, oblique, compact.
A heavy, compact sans with sharply cut, angular forms and an overall forward-leaning stance. Strokes are uniform and solid, with squared terminals, tight counters, and frequent diagonal cuts that create a faceted, machined look. The proportions are condensed with short extenders and a steady, upright rhythm despite the oblique slant; round letters are largely squarish and rectilinear, reinforcing a hard-edged texture in text.
Best suited to display roles where punch and immediacy matter—headlines, posters, sports or esports branding, product packaging, and UI elements in games or action-oriented interfaces. It works well in short lines, logos, and labels where its compact width and aggressive geometry can be a feature rather than a constraint.
The font conveys speed and impact, pairing a sporty, competitive energy with a rugged, utilitarian toughness. Its sharp corners and compressed forms feel assertive and tactical, evoking motorsport, action branding, and industrial labeling.
The design appears intended to deliver maximum visual impact in minimal horizontal space, using angular cuts and uniform weight to project speed, strength, and a technical feel. Its construction prioritizes bold readability and brandable silhouette over neutral, long-form text comfort.
The strong internal corners and narrow apertures can darken at small sizes, especially in dense words, but the distinctive angular cuts help maintain character in display settings. Numerals match the same blocky construction, supporting bold, attention-first typographic systems.