Sans Normal Sudir 6 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova and 'SK Selanik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, robust, approachable, soft, confident, approachability, legibility, modern display, brand warmth, clarity, rounded, blunt terminals, large counters, low stress, soft corners.
A sturdy, rounded sans with generous, open counters and a relatively even rhythm across capitals and lowercase. Strokes are thick with softly blunted terminals and subtly rounded corners, giving forms a smooth, molded feel rather than sharp geometry. Curves are full and circular (notably in C/G/O/Q and the bowls of b/p/d), while verticals stay steady and straight; joins are clean and minimally detailed. The lowercase shows simple, compact constructions with short-to-moderate ascenders and descenders, and numerals are wide and highly legible with broad curves and stable baselines.
Works especially well for headlines, branding, packaging, and signage where a warm, sturdy presence is needed. It suits posters and UI/marketing callouts that benefit from high legibility and a friendly, contemporary voice.
The overall tone is friendly and accessible, combining a confident weight with softened edges that feel modern and welcoming. Its rounded shapes and open interiors read as informal and human, while the consistent construction keeps it practical and dependable.
Likely designed to provide a bold, approachable sans with rounded, softened forms that stay clear under heavy stroke weight. The emphasis appears to be on legibility and a welcoming personality for modern display and brand-forward applications.
In the sample text, the heavy strokes and open apertures hold up well at large sizes, creating strong word shapes for display use. The broad, rounded numerals and simple lowercase forms suggest an emphasis on clarity and robustness in headings and short passages.