Sans Normal Suraw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, approachable, soft, casual, softening, approachability, casual readability, friendly branding, rounded, humanist, open apertures, bulb terminals, informal.
A rounded sans with softened corners, gently irregular curves, and a warm, hand-drawn steadiness. Strokes are smooth and moderately even, with subtle flare and bulb-like terminals that keep counters open and shapes legible. Proportions lean slightly compact, with generous rounding in bowls and shoulders and a consistent, easy rhythm across upper- and lowercase. Numerals follow the same soft geometry, reading clearly with simple forms and rounded joins.
Well-suited to approachable branding, packaging, and signage where a warm, non-threatening voice is desired. It can also work for short-to-medium passages in UI or editorial settings when a casual tone is appropriate, with strongest impact in headlines, callouts, and display text.
The overall tone is friendly and relaxed, with a playful softness that feels conversational rather than technical. Its rounded construction and mild quirkiness give it a welcoming, kid-friendly character without becoming overly novelty-driven.
The design appears intended to blend everyday readability with a softer, more personable voice, using rounded geometry and gentle irregularity to avoid a rigid, mechanical feel. It aims for an inviting, contemporary look that stays clear in both single words and running text.
Curves dominate the design, and the texture stays even in continuous text, producing a smooth color on the page. The letterforms favor clarity through open apertures and uncomplicated silhouettes, making the style feel contemporary and informal.