Sans Normal Vemar 8 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'Humber' by Fettle Foundry, 'Live Grotesk' by Matt Chansky, 'Interval Sans Pro' by Mostardesign, and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: ui text, product branding, editorial, packaging, signage, modern, clean, friendly, dynamic, neutral, readability, modernization, approachability, motion, oblique, rounded, soft terminals, open counters, humanist.
A slanted sans with smooth, rounded construction and gently tapered joins that keep the strokes feeling fluid rather than rigid. Curves are broad and open, with generous counters in letters like O, e, and a, supporting clarity at text sizes. Terminals are mostly softly cut and slightly angled, and the overall rhythm is even, with a consistent slant across capitals, lowercase, and figures. The letterforms balance simple geometric bowls with subtly humanist shaping in diagonals and curves, producing a straightforward, readable texture.
This font is well suited to UI and app typography, where open forms and a steady slanted rhythm help maintain readability in short labels and navigation. It also works for contemporary branding, packaging, and light editorial settings where a clean sans with a dynamic slant can add emphasis without relying on heavy weight. For signage and headlines, the rounded shapes keep the tone approachable while remaining crisp.
The overall tone is contemporary and approachable, combining a professional neutrality with a sense of forward motion from the consistent slant. It feels energetic without becoming loud, making it suitable for brands or interfaces that want to appear modern and friendly rather than technical or severe.
The design appears intended as a versatile italic-leaning companion for general-purpose sans typography, prioritizing smooth, modern forms and comfortable readability. Its consistent slant and softened geometry suggest a focus on contemporary communication—clear in text, confident in display—without ornamental distraction.
Capitals are clean and compact with rounded corners, while lowercase forms stay open and legible, especially in the e and s. Numerals follow the same soft, rounded style and slanted stance, creating a cohesive typographic color when mixed with text.