Sans Normal Vemaw 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Apres' by Font Bureau, 'Brandon Text' by HVD Fonts, 'Avenir Next Paneuropean' by Linotype, 'Merlo Neue' by Typoforge Studio, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, approachable, sporty, casual, approachability, motion, clarity, modernity, rounded, soft terminals, slanted, clean, open counters.
A slanted sans with rounded construction and smooth, low-contrast strokes. Curves are built from broad, circular bowls and open counters, while joins are clean and slightly softened rather than sharp. The overall rhythm is lively and even, with a gentle forward lean and wide, airy interior spaces that keep letters from feeling cramped. Numerals follow the same rounded logic, with simple, legible shapes and consistent stroke weight.
Works well for branding and display settings where a friendly, contemporary voice is needed, such as product packaging, lifestyle marketing, and posters. The open shapes and steady stroke weight also make it suitable for UI labels, navigation, and short-to-medium text where an italicized emphasis or dynamic tone is desired.
The font projects an easygoing, upbeat tone—more friendly than formal. Its forward slant adds momentum and a hint of sportiness, while the rounded forms keep it personable and non-aggressive. Overall it feels contemporary and accessible, suited to messages that want clarity without stiffness.
The design appears intended to deliver a modern, approachable sans with a built-in sense of motion. By combining rounded geometry with a consistent slant and open counters, it aims for clear readability while keeping the overall impression casual and upbeat.
The design balances straight stems with generously rounded bowls, creating a smooth texture in text. Uppercase forms read cleanly with broad curves, while lowercase maintains an informal feel through simplified, open shapes and soft terminals. The slant is consistent across letters and figures, helping headlines and short passages feel energetic and cohesive.