Sans Normal Noguj 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Marcher' by Horizon Type, 'Merel' by Inhouse Type, 'Concasse' by Lillan Team, and 'Coco Sharp' and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, chunky, soft, impact, friendliness, playfulness, modernity, rounded, geometric, bubbly, compact, sturdy.
A heavy, rounded sans with compact proportions and a strongly geometric construction. Strokes are thick and even, with softened corners and generous curves that produce circular counters and smooth bowls. Terminals tend to be blunt rather than tapered, and many joins are slightly pinched or notched, giving the forms a cut-paper, carved-in feel while staying clean and legible. The lowercase is simple and sturdy, with single-storey shapes (notably the a and g) and short, blocky arms and shoulders; numerals are similarly bold and rounded, with open, readable shapes.
Best suited to display settings where a warm, bold voice is needed—headlines, posters, packaging, and brand marks. It also works well for short UI labels or signage when you want maximum visibility and a friendly tone, though long passages may feel visually heavy due to the dense stroke weight.
The overall tone is upbeat and approachable, pairing bold presence with soft, rounded warmth. The subtle notches and chunky rhythm add a playful, handmade edge without becoming chaotic, making it feel energetic and friendly rather than strict or formal.
Likely designed to deliver a bold, approachable display sans that feels modern and geometric while retaining a tactile, slightly handcrafted character through its notched joins and compact, rounded forms.
In text, the dense weight and compact spacing create strong color and high impact, while the rounded counters help preserve readability at larger sizes. The distinctive notched joins are a defining motif that adds personality and can become more noticeable as sizes increase.