Slab Rounded Naju 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, editorial, posters, headlines, branding, friendly, retro, approachable, sturdy, informal, soften slab, retro warmth, readable texture, friendly branding, rounded, soft slab, bracketed, chunky, playful.
A rounded slab serif with soft, bulb-like terminals and generously bracketed serifs that give strokes a cushioned finish. The construction is low-contrast and robust, with compact counters and smoothly curved joins that keep letters feeling heavy but not harsh. Curves are broad and even, while verticals and horizontals maintain a steady rhythm; overall spacing reads open and readable in text. Figures share the same rounded, sturdy skeleton, with simple, highly legible forms.
Well suited to packaging and labels, editorial features, posters, and headline work where a friendly slab presence is desired. It can also serve branding systems that need a sturdy, approachable voice, and performs well in short-to-medium text where a distinctive, rounded serif texture adds character without sacrificing clarity.
The tone is warm and approachable, leaning toward a vintage, print-oriented personality. Its softened serifs and rounded corners suggest friendliness and informality, while the solid weight and steady texture add a dependable, down-to-earth feel.
The design appears intended to blend the strength of slab serifs with softened, rounded finishing to reduce sharpness and increase friendliness. It aims for a compact, readable texture that evokes classic print and signage while remaining contemporary and approachable.
Uppercase forms are confident and slightly squat in impression, and the lowercase maintains a clear, straightforward structure that reads well in continuous text. The punctuation and numerals echo the same softened, slabbed endpoints, reinforcing a cohesive, branded look.