Sans Normal Baru 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric and 'Taberna' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, playful, impact, approachability, display clarity, retro flavor, branding strength, rounded, compact, blocky, bulky, high-impact.
A heavy, rounded sans with broad, compact letterforms and soft corners. Curves are built from stout, near-circular bowls and thick joints, producing a dense, even texture with minimal stroke modulation. Counters are relatively small and apertures are tight, while terminals are mostly blunt and squared off, giving the shapes a chunky, poster-like presence. The overall rhythm is stable and upright, with consistent weight distribution and strong, simplified silhouettes across letters and numerals.
Best suited for headlines, posters, and short emphatic copy where strong silhouettes matter. It also fits branding, packaging, and signage that benefits from a friendly, chunky voice. Use generous size and spacing when clarity is critical, as the compact counters and tight apertures are most comfortable in display contexts.
The tone is bold and upbeat, with a warm, approachable solidity. Its rounded geometry and tightly packed shapes lean toward a mid-century, sign-painting or display sensibility, projecting confidence and a bit of playful nostalgia. The overall feel is energetic and attention-grabbing rather than subtle.
The design appears intended to deliver maximum impact with a rounded, approachable personality, combining simplified geometric construction with dense weight for strong legibility at large sizes. It aims for a retro-leaning display voice that reads as both sturdy and inviting.
The font’s mass and tight internal spaces create a strong black/white balance that favors larger sizes. In dense settings the smaller counters can visually close up, especially in letters with enclosed forms, which reinforces its display-first character.