Sans Normal Yirap 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: posters, packaging, headlines, merch, branding, rugged, playful, handmade, friendly, casual, handmade feel, tactile impact, friendly display, casual branding, textured, rounded, inked, blunt, bouncy.
A heavy, rounded sans with soft corners and a visibly textured edge, as if printed with slightly worn ink or a stamped surface. Strokes are thick and fairly even, with simple geometric construction underneath and subtly irregular contours that create a lively, handmade rhythm. Counters are compact but open enough to stay readable, and proportions skew toward large lowercase bodies and sturdy capitals, giving lines a dense, confident color.
This font performs best at display sizes where the textured contours and chunky shapes can be appreciated—posters, packaging, product labels, and bold brand marks. It can work for short bursts of copy (pull quotes, menus, signage) when strong presence and a handcrafted feel are desired.
The overall tone is approachable and informal, with a rugged, tactile character that feels crafted rather than mechanical. Its slightly uneven edges add warmth and personality, suggesting a fun, down-to-earth voice suited to energetic messaging rather than strict corporate polish.
The design appears intended to combine simple, rounded sans geometry with an intentionally imperfect, inked texture to add character and approachability. It aims for high impact and warmth, prioritizing personality and tactile presence in display typography.
Round letters (like O, C, G) feel chunky and softened, while straight-sided forms (E, F, H, N) retain blunt terminals that reinforce the stamped look. The numerals match the same heavy, textured construction, maintaining consistent weight and presence in mixed settings.