Slab Square Pehu 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype and 'Emy Slab', 'Sanchez', 'Sanchez Slab', and 'Sánchez Niu' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, industrial, authoritative, collegiate, retro, impact, stability, readability, print feel, clarity, blocky, robust, bracketless, rectilinear, sturdy.
A sturdy slab-serif with heavy, mostly uniform strokes and crisp, right-angled serifs. The shapes lean rectilinear with squared terminals and minimal modulation, producing a strong, even color in text. Counters are fairly open and the lowercase is compact with straightforward, utilitarian construction; joins and shoulders are firm rather than calligraphic. Numerals and capitals read solid and stable, with broad horizontals and pronounced slab feet that emphasize a grounded baseline.
Well-suited to headlines, deck copy, and short editorial passages where a strong typographic voice is needed. It also fits branding, packaging, and signage that benefit from sturdy letterforms and a clear, high-impact silhouette, particularly at medium-to-large sizes.
The overall tone is confident and workmanlike, blending classic newspaper/press solidity with a slightly industrial, collegiate presence. It feels direct and functional rather than delicate, projecting reliability and emphasis in display and headline settings.
Likely designed to deliver maximum sturdiness and legibility through uniform strokes and emphatic slabs, providing a dependable, attention-grabbing serif for display typography. The restrained detailing suggests an aim for versatile, no-nonsense communication with a classic print-forward feel.
In paragraph-sized samples the bold slab serifs create a pronounced rhythm and strong line structure, helping words hold together with a dense, poster-like texture. The squared detailing keeps forms crisp at larger sizes, while the heavy serifs add distinct personality to otherwise simple letterforms.