Slab Rounded Masu 5 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, friendly, playful, casual, approachable, approachability, retro flavor, display impact, warmth, rounded, soft, chunky, inked, ball terminals.
A heavy, forward-slanted serif with soft, rounded slab-like terminals and consistently low stroke modulation. The letterforms are broad with generous curves and a slightly condensed internal spacing, giving counters a compact, inked-in feel. Serifs and terminals end in bulbous, ball-like shapes rather than sharp brackets, and many joins are smoothly blended, producing a cushioned, rounded texture across text. Numerals and capitals follow the same stout, rounded construction, keeping a uniform rhythm and strong, dark color on the page.
Well-suited for attention-grabbing headlines and short passages where a bold, personable tone is needed, such as packaging, café or retail signage, and brand marks. It can also work for pull quotes and promotional copy where a lively, retro-leaning texture is desirable.
The overall tone is warm and upbeat, combining a retro sign-painting energy with a friendly, informal voice. Its rounded terminals and sturdy shapes feel inviting rather than formal, suggesting a practical, everyday character with a hint of nostalgia.
The design appears intended to merge strong, readable slab-serif structure with softened, rounded terminals for a more approachable, playful feel. The consistent slant and heavy color suggest an emphasis on energetic display typography that remains legible and cohesive in real-world applications.
The italic slant is noticeable and consistent, helping long lines feel energetic and directional. The sturdy forms and softened details keep the texture cohesive at display sizes, where the distinctive rounded terminals become a defining visual cue.