Sans Normal Olnen 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Articulo' by Gilar Studio, 'Intelo' by Monotype, 'Mundial Narrow' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, pragmatic, impact, clarity, modernity, brand voice, utility, geometric, rounded, compact, sturdy, high clarity.
A heavy, geometric sans with rounded curves and sturdy, uniform strokes. Letterforms are built from near-circular bowls and straight-sided stems, producing a compact, high-impact silhouette with generous counters. Terminals are clean and mostly straight-cut, while joins and curves stay smooth and consistent, giving the face a disciplined rhythm across caps, lowercase, and numerals. Spacing reads even and stable, supporting solid word shapes in continuous text.
Well suited to headlines, short statements, and branding where bold presence and quick recognition matter. The consistent geometry and open counters also make it effective for packaging, signage, and UI/marketing callouts that need a clean, contemporary sans with strong visual weight.
The overall tone is modern and approachable, with a friendly roundness that avoids feeling clinical. Its weight and compact geometry communicate confidence and clarity, making the voice feel direct, contemporary, and product-minded.
The design appears intended to deliver a modern geometric voice with maximum impact and legibility, prioritizing strong silhouettes, consistent curves, and straightforward construction for versatile display use.
Uppercase forms feel strong and architectural, while the lowercase maintains clear differentiation and a utilitarian, no-nonsense character. Numerals match the same geometric logic, with rounded forms that stay visually steady at display sizes.