Slab Square Imma 2 is a very bold, very wide, low contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, packaging, logos, sporty, assertive, retro, loud, energetic, impact, motion, branding, display, athletic, slanted, blocky, square, compact, chunky.
A heavy, right-slanted slab serif with broad proportions and a sturdy, block-built construction. Strokes are thick and even, with squared-off terminals and bold, rectangular slab serifs that read as integrated parts of the shapes rather than delicate finishing details. Counters are rounded but tightened by the weight, while joins and corners feel crisp and mechanical, producing a punchy, high-ink silhouette. The overall rhythm is dense and forward-leaning, emphasizing momentum and impact in both caps and lowercase.
Best suited to short, high-impact applications such as sports branding, team marks, event posters, bold editorial headlines, and packaging where a forceful, kinetic voice is desired. It can also work for display-driven UI moments (banners, hero text) when the goal is immediate emphasis rather than quiet readability.
The tone is fast, tough, and attention-seeking, evoking competitive sports graphics, vintage athletic lettering, and bold promotional headlines. Its slant and massing create a sense of motion and urgency, while the squared slabs add a rugged, industrial confidence.
The design appears intended to deliver maximum punch with a forward-driving stance: a bold slab serif built for speed cues, strong silhouettes, and unmistakable presence in display typography.
In text settings the weight and tight interior spaces create strong texture and prominent word shapes, with the italic angle reinforcing a dynamic baseline flow. Numerals and capitals carry a billboard-like presence, favoring clarity at large sizes over delicacy.