Slab Square Imma 3 is a very bold, very wide, low contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, packaging, signage, sporty, retro, confident, energetic, punchy, display impact, athletic tone, retro flavor, high legibility, brand presence, slab serif, oblique, blocky, rounded corners, heavy weight.
A heavy, oblique slab-serif with broad proportions and compact, squared-off terminals. Strokes are low-contrast and strongly massed, with thick horizontal slabs and subtly rounded outer corners that keep the shapes from feeling brittle. The letterforms show a sturdy, slightly condensed interior rhythm (tight counters and deep ink traps in places), while maintaining a wide stance and strong baseline presence. Numerals match the same robust construction, with smooth curves and flattened joins that emphasize solidity over delicacy.
This font is best suited to display roles where impact matters: sports identities, team merch, event posters, bold editorial headlines, and attention-grabbing packaging. It can also work for short callouts and signage where the slanted, slab-heavy forms add motion and authority without relying on fine detail.
The overall tone is bold and assertive with a retro, sports-forward flavor. Its slanted, chunky forms feel fast and competitive, projecting impact and confidence. The strong slabs add a workmanlike toughness that reads as straightforward and no-nonsense.
The design appears intended to deliver a high-impact, athletic-leaning slab italic that reads quickly and holds up under bold reproduction. Its wide stance, blunt terminals, and low-contrast construction prioritize presence and durability, aiming for a strong graphic voice in branding and display typography.
The slant is consistent across caps, lowercase, and figures, and the heavy slabs create prominent horizontal accents that can form a distinctive texture in text. The large x-height and thick joins make it hold its shape at display sizes, while the dense weight suggests careful spacing may be needed in longer passages to avoid dark, continuous bands.